I had to admire this little guy who set up his lemonade stand on the main drag in Lipari. I watched him for a bit, industriously making his lemonade and chatting to the locals. But then I think I might have offended him, well puzzled him anyway, as I just popped the money in his container but refused the lemonade. I just didn’t feel like one, but thought he needed to be rewarded for showing such entrepreneurial spirit. If he’d set up several stands, franchise styley then I would have given him double!

How Branson started